The London Wine Competition goes into its 4th year stronger than ever on the back of record entries for the 2020 awards and a new dedicated website, The London Drinks Guide, that has been launched to help promote and tell the stories of the wineries, producers and wines that end up coming out top in the competition. For winning a medal is one thing, getting the chance to promote it directly to consumers is a real point of difference.
The world’s best spirits will once again be battling it out and vying for attention in the London Spirits Competition, which goes into its fourth year on the back of record entries for the 2020 event, increased recognition around the world and a new consumer website, The London Drinks Guide, that has been launched by its organisers to help promote the brands, distillers and their importers who pick up medals and trophies in the event.
2020 will not go down as a year for anyone to be doing much celebrating, but it has not dampened the spirits of the Champagne and sparkling wine world with a record number of entries into this year’s Champagne & Sparkling Wine World Championships with producers from up to 30 countries competing for the event’s top awards. Today The Buyer reveals the winners of what are a total of 128 Gold and 237 Silver medal winners with the trophy results to be released next month.
As the closing credits on the first online ceremony for the IWSC awards have just finished The Buyer releases the results of the 20 most coveted trophies in its 2020 competition. Producers, distillers, suppliers, retailers and leading figures across the wine and spirit sectors have all had the chance to watch the first virtual pre-recorded awards ceremony – hosted by David Kermode and Joel Harrison from the Ridgeview winery in East Sussex. Here’s who the trophies were awarded to…
Spirit producers and distillers the world over are fixated on creating the best styles and blends of gins, vodkas, rums, whiskies or whatever. But however hard they work to get their products right it will all come to nothing unless they can find bar tenders and bar managers who can equally believe in what they are making in order to use and sell them in their outlets. It’s that connection between award winning spirits and the bar community that the London Spirits Competition works so hard to foster, as Richard Siddle explains.
The big lesson from 2020 is whilst we have mostly been restricted about what we can do, particularly in terms of travelling, and holding live events and tastings, it has not been an excuse to stand still. Here’s how the London Wine Competition has brushed itself down and come back for its 2021 awards with a host of new initiatives to take the event to the next level.
The big challenge put to international drinks competitions from the producers they want to enter is what do they do to help promote the products that pick up medals and trophies in their awards? With so many global drinks competitions how does my end consumer even know which products have done well? That is why the London Drinks Competition (covering wine, beers and spirits) has launched the online London Drinks Guide platform to help promote the drinks and producers that win and the venues selling them.