How you deal with a crisis has been the subject of business self help books for years.The impact of Covid-19 will no doubt result in a few more book shelves being filled up with pandemic ‘how tos’ for years to come. But those taking part in the WSTA’s online summit last month were treated to the advice and experience from a number of leading business chiefs, both inside and outside the drinks industry, on how they have coped with Covid-19. Richard Siddle assesses what we can all take out of the management and leadership challenges that the last six months have thrown up.
Since its launch 100 years ago Delamain Pale & Dry XO has become a classic cognac for the on trade as well as aficionados worldwide. Its conception and success owed as much to the horrors of the First World War that preceded its launch as it did to the creative explosion of the Roaring Twenties that followed. To celebrate its first century and to reinterpret Pale & Dry for another 100 years meant changing very little. But what Delamain has changed says a lot about how the house sees the development of the cognac market.
Director of European Sales
You could probably make a team out of the number of former English cricketers who now have their own wine brands, but Darren Gough’s wine project is a little different. For a start his name does not appear on the label, and he does not claim to be involved in any part of the winemaking. But he 100% believes in what it stands for. As the the new Care for Wild wine range, launched last week by Freixenet Copestick, shares the name of the South African rhino sanctuary that Gough has been involved with since his playing days. Here Geoffrey Dean shares the story of how Care for Wild wine came about and how it hopes to boost sales of South African wine and help save and protect its endangered rhinos at the same time.
From Iron Maiden to Chivas Regal, Illy Jaffar has been at the forefront of developing new marketing and communications strategies for some of the world’s biggest names, be they brands, individuals – or rock stars. He says the impact Covid-19 has had on how we all now live our lives has been so deep rooted we need a fundamental ‘reset’ in how we now think about still making our drinks brands relevant and exciting, but with very different ways of marketing and bringing them to life. Here he shares some of his ideas.
A new vintage tasting of Torres’ top estate wines is an exploration of terroir, climate and viticulture – along with some world class wines, of course. In addition to showing the wines – including the new Milmanda 2017 and a spectacular Grans Muralles 2016 –Miguel Torres Maczassek revealed Torres’ new projects and pledges.
PA and marketing
Chemin de Moscou
Romanian wine producer, Cramele Recas, stands out from its competition for a number of reasons. Most notably for being its country’s largest wine exporter. It can also lay claim to be a vegan wine producer, on the verge of becoming organic and capable of making a vast swathe of different styles of wine from orange to natural wines, through to supermarket best sellers and Gold medal winning wines in the major international wine competitions. But as we discover, in the latest The Buyer video interview, its owner Philip Cox, has a 100% market-driven focus that allows him to keep at least one or two steps ahead of what its customers might ask for next. He is joined by Matt Johnson, head of his UK team, who explains how going direct to consumer is one of the biggest lessons they have both learned from the Covid-19 pandemic. Together they are prepared to take on the Covid-19 and Brexit challenges that lie ahead, as Richard Siddle reports.
Fifth generation family member and director of Pol Roger, Hubert de Billy, has been spending time recently on the bottling line sticking labels on bottles. Unglamorous work for the company ambassador but morale-boosting and a reflection of how tight this family-owned house is run. On the eve of the launch of the new Pol Roger Vintage 2013, Anne Krebiehl MW talks to de Billy about how they achieved balance in the wine in such a difficult year and why 2013 could be likened to Paris’s Pompidou Centre.
South Africa has been hit particularly badly by the Covid-19 crisis with a series of lockdowns and bans on alcohol putting many wine companies out of business and the loss of many jobs. Including some of the most prominent winemakers in the country. Here the highly respected Johan Delport shares his story and why he is now looking for a new winery or winemaking role, both in South Africa and around the world, having lost his job at Waverley Hills in the latest in our Onwards & Upwards series.