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    Keith Webb
    Insight
    Photo by Nicholas Green
@nickxshotz

    Marketing masterclass: how to define your audience and set goals

    Marketing can be a big scary beast, especially if you haven’t had much success with it before. You will have to spend time and invest money to get it right. But before you commit to anything, it’s best to do your research first to put yourself on the best footing possible. What is often missed as the first step of any marketing is working out who you should target and what you want to get out of it, but this can be easily fixed by creating some target personas and proper goal setting. Jeremy Thomson, the founder of Common Collective, takes us through how to define your audience and setting marketing goals.

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    Tasting: Wine
    Essential California

    Welcome to the Motel California: Essential California ‘budget’ wine

    Tastings of Californian wine have changed out of sight in the past three years. Egged on by the likes of New Wave South Africa, the venues are imaginative and sometimes edgy, the organisation is top tier, there is food, music, some life and – dare we say it – a bit of fun. None of this would mean a thing, of course, if the wines were still just those ripe old powerhouses. Peter Dean went along to Essential California to test out the new ‘low price’ format and came back literally raving about what he tasted.

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    Insight
    morecambe hugging

    IBWSS London: how bulk & private label is wine’s perfect double act

    The wine industry takes all sorts to make it work. If it was all about fine wines, terroir and vintage tastings then it would not be the global industry it is. For that we have the bulk wine sector to thank. That’s what really makes the international wine market tick. At the same time bulk wine is also helping to drive the demand in and success off private label which is now becoming such an important part of any wine retailer, supermarket or restaurants’ offer. As Richard Siddle discovered at the second IBWSS conference and exhibition held in London last week.

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    People: On-Trade
    Lady of the Grapes

    How Lady of the Grapes is helping balance wine’s gender inequality

    How come when a couple go out for the night it’s the man who is always given the wine list? How come less than 15% of Master Sommeliers are women? How come women winemakers are not given the same spotlight as men? These are some of the questions asked by Carole Bryon, owner and manager of London’s hot new wine bar and eatery Lady of the Grapes. Bryon has made her focus women winemakers and the approach is paying off, as Peter Dean found out.

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    People People: Supplier
    grapevine michael saunders

    Michael Saunders: donate a drink a month to transform Benevolent

    The Benevolent is making big strides to widen both its awareness as the drinks charity for those in the industry who fall on hard times, but also as a support association for those who have issues with their physical or mental health, championed by its award winning #notalone campaign and its new It Could Be Me initiative. But such efforts take up a lot of its resources which is why The Benevolent’s new chairman, Michael Saunders of Bibendum PLB, has made fundraising a key part of his two year tenure and, in particular, quick, practical and simple steps that everyone and anyone in the trade can do to donate small amounts, like the equivalent of a drink a month. Here he explains why.

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    Tasting: Wine
    Collettivo

    Six exciting Italian producers you should be listing: Il Collettivo 2019

    March has seen some incredible Italian wine tastings in London, both large generic and merchant-led. Suddenly it seems us Brits can’t drink enough of the stuff, with Italian wine knocking French off the top on-trade spot. Il Collettivo, now into its third year, was a bit of both – a focussed event that showcased the best and most interesting Italian wines from five of Britain’s most innovative wine importers – Astrum Wine Cellars, Flint, FortyFive10°, Sommelier’s Choice and Swig. Chris Wilson tasted his way through the wines and turns the spotlight on six of the most exciting producers he feels belongs on your list.

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    Insight
    prowein party

    ProWein celebrates 25 years with another record breaking show

    If you like to keep track of how many steps you do a day, then can I introduce you to ProWein, the world’s biggest international wine and spirits show that this week celebrated its 25th anniversary. It has come a long way in that time. In fact if you came to ProWein in 1994 you would not have got many steps up at all as it was all held in one hall. Twenty five years later and you could beat all your personal bests trying to keep up with events across some 16 halls and 6,500 exhibitors. Not that we counted them all…

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    Opinion
    sparkling wine

    Roger Jones: the state of the global sparkling wine industry

    With the rise of our homegrown fizz making such a big splash, our very own globe-trotting Chef Editor, who is also the Ambassador for The Champagne and Sparkling Wine World Championships takes a global look at the Sparkling Wine industry. The use of the term Non Vintage, pricing, the disregard for Cava and MCC, the rise of ‘new’ countries like India and China, and where Champagne sits… all this and much more in an insightful report from a man who used to drink Dom Perignon while his rugby teammates were drinking pints.

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    People People: Producer
    claude

    How Domaine Auriol is driving organics in the Languedoc

    “Our family estates couldn’t be anything but organic. These are our family values and they’re not negotiable.” So says the straight talking Claude Vialade, owner and founder of Domaine Auriol in the heart of the Languedoc Roussillon, who is not only driving organic winemaking on her own estate, but offering financial support to local growers willing to move their own production over to organics and will then pay a premium for their grapes. Now that really is walking the walk.

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    People: Producer
    Whitehaven

    Whitehaven and Gallo go for Savvy Blanc world domination  

    Whitehaven’s first vintage of Marlborough Sauvignon Blanc sold a total of 5,000 cases in the United States. It was the first in a 14-year relationship with E&J Gallo that has seen it become America’s top-selling by-the-glass Sauvignon Blanc with sales for the 2018 vintage up to a tidy 350,000 cases. So what is the secret of its success? What flavours are Whitehaven going for? How does it achieve year-on-year consistency and how does a Marlborough-based estate manage growth from not owning any winery or land in 2000 to being one of the biggest players in the US? Peter Dean met up with Whitehaven chief winemaker, Sam Smail to get the lowdown.

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